Yoga Promotions vs Yoga Advertising

25 April , 2011 yba (0) Comments

Yoga Promotions vs Yoga Advertising and Why Promotions are Doomed to failure!

Empty Yoga StudioI love promotions. Why not? After all why not enjoy half price yoga at xyz studio, still enjoy the benefits of yoga class, try something new…and then…return to my favourite yoga studio as if nothing had happened?

Are you one of those on and off marketers of your yoga studios?

Then listen carefully, because I am just about to save you drama of promotional nightmares…and stack of your hard earned cash.

Have you ever thought what would happen to your brand and image if you spent so much on promotions that there was no cash left for advertising?

Half-price deals can be a well formed habit of studio and sales managers, but the effects of those promotions are as short as last seasons cheap jewellery accessory –  they just won’t last.

Your yoga class sales curve might go up during sales promotions, but it won’t take longer than a couple of weeks until it goes back to where it started, only to discover that you’ve spent all your advertising cash on short-term promotions and now you are left with very little money (if at all) for your continious yoga advertising.

Look, it’s not a rocket science, people love deals, and they take almost ANY offer that comes along, but once the promotion ends, they go back to their favourite brands as if nothing had happened!

So what’s the solution?

Don’t panic! Simply remember that your studio sales is a mixture of yoga class value and advertising.

Don’t get me wrong, I am big on promotions, but they can only work as part of ongoing advertising.

Please don’t forget that continuous advertising is a backbone of yoga studio income, vs short-term promotions.

Ask Mr. Wrigley! Ever wondered why, with the lion’s share of the market, why wrigley chewing gum continuous to  advertise….EVERYWHERE?

Stay focused during promotions
Namaste
Tamara Machavariani

BUY The World’s Easiest Yoga Marketing Plan HERE

Related Posts

Leave a Reply Leave a Reply

Join the newsletter and receive FREE YOGA student building tips.

  • Spam is bad, we don't do that

Yoga Business Manual

  • Yoga Business Manual

Calender of Events

Recent Posts

My relationship with a yoga mat (it’s getting serious)

My relationship with a yoga mat (it’s getting serious)

I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more

How the world could be a better place in 2017 – Merry Christmas

How the world could be a better place in 2017 – Merry Christmas

Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more

Post referendum observations: Multicultural, multinational

Post referendum observations: Multicultural, multinational

Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more

In search of a bigger picture

In search of a bigger picture

I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more

Open Doors – Mr Labunksi

Open Doors – Mr Labunksi

Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more

What to do if you can’t get your studio bragged about

What to do if you can’t get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more

Vintage: From the archives of YBA training 2009-2011

Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more

Yoga Messenger News

Yoga Messenger News

Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more

From a coffee shop visit to almost 1000 square feet space

From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more

Family Run Yoga Business?

Family Run Yoga Business?

Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more

|