If you were an investor, would you invest in your yoga business? Often it is easier to get caught in the cycle of teaching, working, just every day life stuff…that last thinkg on your mind is reviewing your yoga marketing and business. The problem is doing same over and over simply brings same results. Be yogi-wise and ask yourself a simple question: “Is my yoga business sellable?”
If you were an investor, would you invest in your yoga business?
This is a quick health check of your business
If you can’t honestly say YES, then go back, list everything you are not happy with and strengthen, these can be things like:
“my admin really sucks”,
“I need to clearly document all duties and responsibilities for my studio receptionist or the person I hire to do my admin”.
Or, “I still have not organized list of Joint Venture partners to target, including sample emails I will be sending, and the follow up emails I need to send”
Or perheps you might say, “I really need to list ALL things my business requires, select top 4 I LOVE doing and am willing to do myself, and delegate the rest.”
Or “I need to sort out the system that tracks my students attendance and figure out who stopped visiting my classes and try to get a feedback WHY to see if I can re-gain them back again!”
It is very easy to just carry on with your own things you love, but remembering that your business is HOLISTIC, WHOLE means that each area requires equal attention and love. And when we treat business accordingly rewards never fail.
To your yoga business health
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more
Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more
How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more