Yoga Studio Traffic and conversion

Yoga Studio Traffic and conversion
8 June , 2011 yba (0) Comments

First of all if you have not done this alreay, give yourself a good tap on shoulders for being great at yoga business, you deserve it!
And I mean it

We all know what it takes to bring that ONE client in your doorsteps, Client don’t just fall into your path

So whether you have 1 or 10 students in the yoga studio I hope you are proud of yourself!

I’ve been asked many times by my students, “how do I get Clients in the studio the first time, once they are in, they seem to love it and come back for more?”

First of all, let’s agree, these days it’s easy to get confused… Do this don’t do that, use Social media, advertise here, advertise here…give me a break.

At the end of the day…and these days, a lot in your business is down to traffic/conversion.

Let me explain.
You can either have very little or no traffic, offline or online, in which case there is no one to convert into clients to.

If you have more than enough traffic, and no sales/leads coming in, there is something wrong with your Conversion.

What does it mean?

It simply means when people land on your website you are not giving them a reason to call you or buy. Or in offline world your receptionist might be turning them away…I don’t know your particular situation but running after a new marketing strategy is rarely solves problems.

What is the solution?

  • Get your heads down and figure out what went wrong
  • Statistics might be boring but they do give valuable reality checks. If you have 1000 people visiting your page and no sales enquiries, clearly you need to work on your offers on your website.
  • Obviously if you have 10 people visiting a page you need then to improve your traffic.

Next step?
I’ll stop here for now, BUT only FOR NOW, because there is no point adding any more until you know the above.

I promise I will share with you great strategies of increasing traffic and generating sales enquiries, so make sure you come back to our blog tomorrow.

If you can’t wait and want to find out more, send me an email and fill out the form to let me know how I can help.

In YOGA
Tamara Machavariani

Related Posts

Leave a Reply Leave a Reply

Join the newsletter and receive FREE YOGA student building tips.

  • Spam is bad, we don't do that

Yoga Business Manual

  • Yoga Business Manual

Calender of Events

Recent Posts

How the world could be a better place in 2017 – Merry Christmas

How the world could be a better place in 2017 – Merry Christmas

Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more

Post referendum observations: Multicultural, multinational

Post referendum observations: Multicultural, multinational

Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more

In search of a bigger picture

In search of a bigger picture

I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more

Open Doors – Mr Labunksi

Open Doors – Mr Labunksi

Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more

What to do if you can’t get your studio bragged about

What to do if you can’t get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more

Vintage: From the archives of YBA training 2009-2011

Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more

Yoga Messenger News

Yoga Messenger News

Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more

From a coffee shop visit to almost 1000 square feet space

From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more

Family Run Yoga Business?

Family Run Yoga Business?

Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more