In the previous article I gave you “The 3 Powerful Steps Guaranteed To Give You Explosive Growth and More Students Than Ever”.
In this article I will show you The THREE rules that brings you closer to your yoga customers.
Rule #1: Every promotional effort to students must be designed to accomplish four crucial goals:
Rule #2: Every contact with a student is an opportunity to bond, sell and gather further customer information:
Rule #3: Be willing to spend AT LEAST as much to KEEP a customer as you’re willing to pay to get a new customer.
Remember response rates to your promotions are typically eight to ten times higher when selling to customers than to prospects.
Average sale is typically higher as well. Getting new customers involves significant time, cash, risk; Keeping a customer doesn’t.
Savvy business owners are willing to pay at least four times more to keep a proven customer than to get a new one.
If your average customer is with you for three years and spends an average of $1000 per year with you, LOSING an average customer will cost you $3,000. So next time your customer stops visiting your studio think about $3K instead of A one less customer.
Rule #4: First impressions mean a lot.
Target the Entire Database and create a promotional plans for the
Go ahead, start creating a plan for your studio promotions. One Step At A Time…
In the next article I will send you the Typical Promotional Schedule template to help you keep track with your promotions and remain focused on your marketing essentials.
Need help with your studio marketing strategies?
Would you like to generate new stream of students and sell out
your therapy rooms, and retreats? please contact Yoga
Business Academy, we help yoga businesses like you increase
profits using proven marketing in yoga.
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