With the rising yoga market yoga entrepreneurs are under pressure to meet the demand, especially that many yoga teachers report, paid and “free” advertising has gone over the roof, without sufficient return on investment.
In times like this it makes sense to have a well-prepared yoga retreats marketing plan. Because the truth is, marketing has always worked and will continue to deliever results, i.e. bring clients, WHEN planned correctly.
Answering 3 simple questions when planning to invest in your next yoga retreats advertising will save you both, frustrations and dollars!:
Many companies, including holiday opeartors and magazines promise great results if you advertise through their “email newsletters”. Whilst this can work wonderfully well, make sure to do the following statistical checks.
If the company can’t provide those numbers that is usually an indication that advertising campaign is not measured, and obviously there is no guarantee that your investment will pay off.
Find out how you can easily turn every interested prospects into happy yoga retreats clients in part II.
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