3 Questions to ask before planning yoga retreat advertising (part I)

25 January , 2011 yba (0) Comments

hammac-150x150A rising number of people are booking week-long yoga retreats escape before traditional holidays in order to get rested ahead of the festive season (Source: Southall Travel).

With the rising yoga market yoga entrepreneurs are under pressure to meet the demand, especially that many yoga teachers report, paid and “free” advertising has gone over the roof, without sufficient return  on investment.

In times like this it makes sense to have a well-prepared yoga retreats marketing plan. Because the truth is, marketing has always worked and will continue to deliever results, i.e. bring clients, WHEN planned correctly.

Answering 3 simple questions when planning to invest in your next yoga retreats advertising will save you both, frustrations and dollars!:

ONE: Know the numbers!

Many companies, including holiday opeartors and magazines promise great results if you advertise through their “email newsletters”. Whilst this can work wonderfully well, make sure to do the following statistical checks.

  • How many people targeted people advertisors have on their email list? Obviously make sure you know exactly how many people advertising company has on their list, and if they are targeted people. In other words if you are planning a yoga retreat, you don’t want to advertise amongst golf fanatics.
  • What is their “Opening rate” of the email promotions? In other words your message may go in front of 1000 people, but if the opening rate is only 10% your message really appears in front of 100.
  • How did similar past promotions converted with proven numbers? Find out how similar previous campaigns converted. In other words, how many people typically takes up the offer, i.e. if out of 100 people that sees your message and only 10% makes an enquiry, this may or may not be good for your ROI.

If the company can’t provide those numbers that is usually an indication that advertising campaign is not measured, and obviously there is no guarantee that your investment will pay off.

Find out how you can easily turn every interested prospects into happy yoga retreats clients in part II.

Related Posts

Leave a Reply Leave a Reply

Join the newsletter and receive FREE YOGA student building tips.

  • Spam is bad, we don't do that

Yoga Business Manual

  • Yoga Business Manual

Calender of Events

Recent Posts

How the world could be a better place in 2017 – Merry Christmas

How the world could be a better place in 2017 – Merry Christmas

Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more

Post referendum observations: Multicultural, multinational

Post referendum observations: Multicultural, multinational

Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more

In search of a bigger picture

In search of a bigger picture

I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more

Open Doors – Mr Labunksi

Open Doors – Mr Labunksi

Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more

What to do if you can’t get your studio bragged about

What to do if you can’t get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more

Vintage: From the archives of YBA training 2009-2011

Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more

Yoga Messenger News

Yoga Messenger News

Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more

From a coffee shop visit to almost 1000 square feet space

From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more

Family Run Yoga Business?

Family Run Yoga Business?

Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more