This is a story of Mr. Patel but it will probably apply to your yoga studio, or yoga shop and how to attract more yoga students.
I like Mr. Patel!
He owns a small shop next door to my house… just off Foley street, in London. I always go to his shop to buy my flapjack (with raisins and walnuts…)
I went there yesterday too and noticed he has a “pay” machine..you know which one I’m talking about? You can top up card etc..
Anyways I asked him if he made any money on that and he said something that made me CURIOUS!
“…Not directly Tamara BUT you see, I do this for FREE for people who come to my shop. ONCE they are in my shop, and whilst I SERVE them…Free.. they end up buying OTHER items for which they pay me money…like chocolate, flapjack, water…
But that is not all, now that they know that I serve them free, they seem to LIKE me, therefore keep coming back for more… you see and as they keep coming back regularly that increases my revenue consistantly too!”
And I am standing there thinking WOW I spent fortune learning from marketing gurus who all taught me really the same…
And it kind of made sense, if they KNOW, LIKE and TRUST Mr. Patel of cause customers go back to him and become his loyal clients so long Mr. Patel keeps on adding value to their lives!
Anyways that is the story how Mr. Patel drives traffic to his shop. What do you use in your yoga studio?
I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more