And and how intangible changes can return big tangible results in your small yoga business.
The challenge of changing course when you’re in charge of everything is… the challenge of changing everything
A big change can seem like the answer to a big problem. But a big hange can also cause great uncertainties.
Without a change, this years results, could be same as last years results.
Some changes in business are more obvious and tangible, others completely intangible, yet so profound that it can make a difference between success and failure of your yoga brand, like creating your mission and vision, and then translating it into a single, concise tagline, or a slogan, that becomes your brand identity, part of the movement that attracts your customers.
To start with, remember that the tagline is NOT just simple 2 words, you need to feel strongly that your chosen slogan represents your values and what you are trying to achieve through your service. That can take time, sometimes even weeks to come up with ideas that feels right for you, but it’s time well spend, as you see below. Once you identify, everything you create for your business through marketing should be part of that mission and commitment.
A client of mine, a yoga teacher based just at the outskirts of London, wanted to create a sense of new community through her yoga classes, it was important for her values to give back to the community by giving people an opportunity to enjoy vibrant health and empower their lives. So we based the entire tagline around that community spirit. In less than a year, her yoga classes has won major awards among local community. It was the ultimate reward for the commitment to her own mission. That is the power of small taglines and slogans, it should stand as a representative of your core values.
Next time you review your mission, vision and goals, or if it is the first time you are building your brand, think “holistically”, think of a bigger picture, who you are, what you are trying to achieve, what is the very reason for your brand to be, what is the story so far that has got to you where you are right now, what are you committed to create through your brand? Once you are clear, then you can start brainstorming and developing a tagline.
Yours in yoga
Yoga Business Academy
I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more