Ever since Haddon Sundblom drafted an image of Santa drinking coke in 1931, and later famous Coca-Cola TV commercial of “holidays coming” every year, in many countries, in many different languages, we’ve all waited for THE train to appear through evergreen woods, snow white mountains, and festive lights streets, have not we? and we don’t even mind cola’s “not so pure” taste.
And why should we mind when Coke for over 80 years gave us licence to officially start enjoying THAT time of year – Christmas.
Cola ingredients set aside, what can Coca-Cola teach us about advertising yoga brand?
1. Advertise yoga business… and stay down to earth
In today’s economic climate, whilst most families are cutting back on extra treats, be down to earth and stay on customers side. Offer something of a real value, and use overall Christmas cheers in your advantage, here’s how, Whilst big companies… with big budgets are spending little fortune putting glam and famous in front of Christmas ad, instead of staying in the shadow, stand on giants shoulders – big brands already are promoting Christmas for you, putting consumers in the buying mode, all you have to do is, step in the conversation and put your offer on your customers table, and since you know best your customers, think of an offer they would absolutely love to have from you.
2. Glam up
Showcase your offer with a little festive edge. It pays to make extra effort to support overall festive mood with glitzy touches. If you have a yoga studio, light it up, even go over the top with extra shine and pride, it puts smile on people’s faces. If you always reach customers via world wide web, put an extra festive feel to it.
Above all, consumers want to know you are there for them. Young or old, single or families, customers need to feel they’ve been cared for and it’s all about “YOU”… “my yoga teacher is here for “ME” can be comforting.
Updated version yes, change of theme no. Think Coca-Cola, Santa’s ads are becoming current, as people continue using smartphones and latest gadgets, without altering the root of the advertising theme. Consumers need to relate to something they do, or use on a daily bases, besides having a current, adding a fresh new spin is exciting and appealing, so putting an extra thought in the next yoga advertising is important for engaging your audience.
Big brands are getting it right, putting emotions in ads… moms cooking, families laughing, parents giving presents… so put emotions in your yoga product, or yoga classes, don’t just promote a gift voucher, let people “give a little more love” this season.
Community matters, and even so for smaller brands, give back to community, and engage your customers, for example, if you are selling a gift box for $10, send $1 to your chosen charity, or put it back into community project, or hold a charity event or a yoga class. Number is not that important, what matters is the feeling of giving and doing something good for the community. It bonds people together.
Yours in Festive spirit
Work With Yoga Business Academy
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more
Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more
How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more