Most yoga studio advertising are destined for failure because expectations are too high, and budgets are very low. Decisions on student attractions are based on assumptions rather than data and understanding client behavior.
Whether you are managing your studio marketing yourself or have a manager in charge, ask these 5 questions to determine if your yoga classes or studio is on the right track of building clientele.
1. Why it is important to set realistic goals
Setting unrealistic goals for your studio advertising, such as dominating your town for every client who is stressed out and stiff in joints will most likely result in failure. Instead set realistic objectives who you are trying to attract as new clients and devise a clear strategy for attracting each group of potential clients in your yoga class. With an incremental strategy you can devise successful yoga promotions to target various group of people, from women in their 30s to gentlemen in their 40s.
2. Why having a realistic time frame and yoga studio budget is vital.
Do you like most yoga teachers have unrealistic time frame or budget for the class promotions? You want to post yoga flyers today and pack mats yesterday, with very low investment (we would all like that, but..). Instead determine what is realistic time and budget to get new yoga clients. The more competitive yoga industry gets, more important it is to have a client building system in place that takes into account time and maximizes the budget.
3. Have you chosen the right advertising for yoga?
Doing some sort of social media advertising here and there, dropping odd flyers and sending yoga newsletters randomly is really not enough. If you are running yoga class promotions based on what you think will bring clients think again. If your mats are still empty it’s highly probable that your promotions might be targeting wrong audience wrong time.
Analyzing your yoga business marketing tools and getting back to the basics will help.
4. Why you need a professional yoga website
A successful yoga advertising depends on the successful marketing tools and having a website that is designed to sell your classes is vital. It’s not just how your yoga website looks, but how it engages with the student, encourages to book a class, pick up a phone, book a spot while still browsing. Ask yourself the following…
1. Is your yoga website outdated?
2. Does it have yoga management software? (especially for yoga studios)
3. Can you take online bookings?
4. Is it smart phone, tablet friendly?
5. Does the navigation have intuitive browsing structure?
5. Why tracking and measuring EVERYTHING matters.
What do you need to measure?
Everything. And I mean it’s not enough to measure the outcome of the promotions. You should look at every aspect of your small yoga business, how are the promotions run, how many ways do you advertise yoga classes vs number of confirmed bookings. How many students respond to your yoga promotions?
List every area of the yoga business and start analyzing the sale, profits, repeat customers and… everything.
Om to your healthy yoga business
Yoga Business Academy
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more
Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more
How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more