3 Logical Ways to Multiply Your Talent, Clients and Income (Part 2)

17 March , 2011 yba (0) Comments

How to Increase the average size of the sale per client in yoga business

In part one I started with Anna’s yoga studio story and how she turned her business around with new studio marketing tactics.

In this part I will share how Ana generated additional £800 from her yoga classes!

Yoga Studio

Let me start by asking you a question.

Did you ever visit a yoga shop to buy a new mat and ended up buying just that? Or did you also buy more yoga stuff – books, DVDs from your inspiring gurus? And despite of your good intentions not to send anything extra, did you end up buying another top and matching pants…?

 

Let’s go back to Ana’s story!

What Ana did different this time, she started selling yoga books, DVDs, CDs, jewelry and really cool mats end of every class. She also did it in ethical manner, simply offering and making her students aware that they could purchase conveniently additional items from her yoga shop, instead of sending to her competitors studio.

Does it sound obvious?

Maybe, but the fact is, by incorporating those simple UPSELL strategies in your yoga business you can increase avarage cash spent from each client! Just like Ana managed to increase spend by additional £8 per student in one month!

You might be asking yourself, why bother for £8, but let’s do some math, based on Ana’s case study.

Average Sale Without Selling Products:

  • Number of students 100
  • Yoga class price £10 drop in
  • Total sale: £1000

Average Sale With Product Upsell:

  • Number of students 100
  • Yoga class price £10 drop in
  • Average product sale: £8
  • Total sale: £1800

What could you do with additional £800? Invest in advertising? pay your studio rent upfront?…

That is not all of course! When you have a product to sell you can do it from your online website whether you teach or are relaxing on the beach at the yoga retreat holiday. Remember, selling products breaks link between trading hours FOR money! And even greater news is that, these days you don’t even have to have your own product to sell…but that is another story for another time…

Check out part 3, what else did Ana do to multiply her talent, income and students!

Namaste
Tamara Machavariani

Related Posts

Leave a Reply Leave a Reply

Join the newsletter and receive FREE YOGA student building tips.

  • Spam is bad, we don't do that

Yoga Business Manual

  • Yoga Business Manual

Calender of Events

Recent Posts

How the world could be a better place in 2017 – Merry Christmas

How the world could be a better place in 2017 – Merry Christmas

Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more

Post referendum observations: Multicultural, multinational

Post referendum observations: Multicultural, multinational

Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more

In search of a bigger picture

In search of a bigger picture

I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more

Open Doors – Mr Labunksi

Open Doors – Mr Labunksi

Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more

What to do if you can’t get your studio bragged about

What to do if you can’t get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more

Vintage: From the archives of YBA training 2009-2011

Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more

Yoga Messenger News

Yoga Messenger News

Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more

From a coffee shop visit to almost 1000 square feet space

From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more

Family Run Yoga Business?

Family Run Yoga Business?

Is it time for the family run yoga business? The other day we had guests in the house, one girl was the final year university student. When I asked what were her plans for the career she re... Read more

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

Humiliated – 10 point yoga trade show check list and why doing business without computers is cool

How to turn a trade show into a lucrative investment for your yoga retreat and training businesses. Note: This case study is based on beauty wellness industry but equally applicable to any y... Read more