Yoga Marketing DNA
You don't need to be born a marketing guru to have yoga marketing style yogic way – there are so many perfect examples, Gandhi, Mother Teresa, Iyengar…! Yogic marketing is an attitude, a state of mind. Between this studio and … Continue reading →
The Deadline Yoga Marketing
So your yoga retreat is a month away and you've got to enrol 5 more students to make the trip worthwhile (hey, we all been there). Emergency advertising? Last minute promotion? …The question is which one to go for … Continue reading →
Yoga teachers, visit India, yes or no?
If you've never heard of Jay Conrad Levinson… he is like Sage Patanjali of Marketing, so having a lunch with Jay in London was a real treat. At the table Jay turned to me and asked what I did for living, … Continue reading →
Can you take your yoga website to number one in Google search?
Google recently slapped something like 50 million small business websites, in fact they called it just like that "Google Slap". In simple terms it means, if you had a yoga website that appeared in the Google search-engine…on page one, that … Continue reading →
Yoga marketing as spiritual quest or weight loss practice?
"This new yoga teacher is great, Clare has one of those calorie trackers and she actually burnt more calories during yoga class than on a treadmill". That was a girl chatting to another woman just before a yoga class … Continue reading →
Empty Yoga Classes in a City of a Million?
I'm just back from my…5th yoga class in Manchester City which is my home in the next few months. 5th yoga class and 5 students in the class… Which raises a question, in the city population of one million … Continue reading →
