# How to work out a formular to increase small yoga business sale

19 March , 2011

Us yogis are very practical and logical, so the following should be as logical and structured as your teachings of yoga. and your yoga business energy should flow as one with your yoga teachings and practice.

Step ONE: Calculate number of clients

Step TWO: Figure out average amount clients spend per transaction

Step THREE: Work out how often they buy per year on average

Watch what happens if you have, say 500 yoga clients, who on average spend \$100 twice a year!
# of clients x Transaction value per client x transaction per year = total income!
Taking the formula above you have 500 x \$100 x 2 = \$100,000 per year
How look what if we increased only by 10%? 550 x \$110 x 2.2 = \$133,100 per year

What if you doubled number of customers? You do that math now!

As you can see how FOCUSING on this one simple formula is just ONE way how you can more than double your revenue in your small yoga business!

I can hear the questions, how to increase number of customers?

• Is focusing on ATTRACTING new customers important?
• Is focusing on maximising sale from existing customers important?
• Is is worth investing your time, money and efforts to reshape how you run your yoga business?

Check our previous blog posts for more on yoga marketing

Namaste
Tamara Machavariani

## Related Posts

• #### What to do if you can't get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do ... Read more

• #### Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the messa... Read more

• #### From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for ... Read more

• Spam is bad, we don't do that

## My relationship with a yoga mat (it’s getting serious)

I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more

## How the world could be a better place in 2017 – Merry Christmas

Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more

## Post referendum observations: Multicultural, multinational

Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more

## In search of a bigger picture

I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more

## Open Doors – Mr Labunksi

Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more

## What to do if you can’t get your studio bragged about

A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more

## Vintage: From the archives of YBA training 2009-2011

Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more

## Yoga Messenger News

Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more

## From a coffee shop visit to almost 1000 square feet space

The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more